A Guide to Logo Colors
Branding is very important to a business. With branding, you are able to reach out to your customers with your beliefs. Brands differ from each other and there are brands that stand out, some brands are unforgettable, but there are also ordinary looing ones. How can your logo stand out? What colors make an attractive and enticing logo?
You should know about the psychology of colors. It is how people’s emotions and thinking are stirred when they see a specific color. Our thoughts, emotions, and feelings are affected by the colors that we see, unknowingly. It can have an effect on our thinking. There are various ways that certain colors speak to use. The philosophy of your brand is communicated when you use certain colors in your logo.
Questions about your business should be asked before creating your logo. What is your target market – male or female? Is your brand trendy or classy? Do you have an age group in mind for your target market? Is your business high-end or middle-class? These questions help your business create a logo that truly speaks to your audience. It can help solidify your brand.
Different feelings are felt with different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Each color will have a different thing to say to use. Here are the different colors to use in your logo and how it makes us feel and think.
Here are the two categories of color – warm and cool. The warm colors will be considered first.
If you use red, then you are attracting male audiences. Fire and passion is evoked from the color red. It is a color of urgency and it can help grab anyone’s attention. It gets people pumped up because it increases heart rate.
If you want a friendly, playful color, then use orange. It possesses overall energy. It is great with children.
If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.
The cool colors are given below.
Blue is the most popular logo color. It represents tranquility, peace, and maturity. With the color blue, your brand will look trustworthy.
If your business has something to do with the outdoors, then using the color green for your logo is ideal. It conveys newness, whether in health or in wealth. Peace and a desire to promote growth in our lives is evoked if you use the color green.
Purple conveys luxury. Purple is grand and distinguished but with a sense of mystery to it.
Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.
In its own category is black and white. They are more powerful when combined with other colors.
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